AMBER - Skills Audit

Compared to AS, my research that I have conducted has been a lot more detailed. This is because I have looked into target audience a lot more and understood that as well as a main target audience, it is important to consider the wider audience too. Therefore, I have interviewed members for the direct and wider audience to give me ideas about what they would expect to see in an Emeli Sande music video and also the in soul/r&b genre. I didn't really look much into audiences at AS which made it harder to add in the little things in the video that direct it to a certain audience. Now I understand how vital audience research is because with no audience there's no one to watch the music videos, and therefore there'd be no industry.