AMBER - PLANNING - Looking into the target audience

After carefully considering and researching into target audiences, I have realised that our main aim is to target girls between the ages of 16-24. Specifically this age because when you are young you look up to people and aspire to be like them, therefore the performer plays the role of an inspirational strong woman and girls of the age 16-24 will admire her.

Here is the Facebook account of a member of our target audience. Her name is Natalie Clayton and the following screenshots are taken from her private Facebook account where we receive personal details about her life.

 ^ Here, at the top of her Facebook profile, the first thing we see is basic information about her such as;
 Name - Natalie Clayton, Gender - Female, Lives in - London, From - Mauritius, Works at H&M and studies at Mulberry School For Girls Sixth Form.
Getting these pieces of information across first is very important because it gives us a basic understanding of the type of person they are going to be.

At the left hand side we see a Profile Picture of Natalie, she is of mixed race origin, half English and half Mauritian. Her image is of a typical teenage girl, she wears make up and lipstick, with her hair neatly combed in place to get the perfect picture. At the top of the page we see the Cover Picture, this is where the user can upload any picture that has a strong meaning to them. Natalie's Cover Picture adopts the following quote "If you want to make your dreams come true, the first thing you have to do it wake up." As this quote is the first thing we see when we come across Natalie's profile, we can tell that these words have a strong meaning to her, she is a very inspiring person and this quote motivates her to succeed in life.

As we further look in to Natalie's profile, we can see that she works at H&M as a Assistant Store Manager. Her description tells us that she's been working in this store for 2 years and she has managed to work her way up through the chain of management in the store. This show us that Natalie is a hard-working person. 

We then see that Natalie is studying French, Art and Business A Levels, at Mulberry School For Girls Sixth Form so we can see that she is committed to her education. In her About Me section she writes a little statement about how she is "determined to achieve in life to be rich and successful", now after hearing Natalie's personal voice, we are beginning to get a picture of what kind of person she is and we can clearly tell that she is striving for the best in her life and she is willing to work hard to achieve what she wants. 

Now after having clicked on Natalie's Wall, we can see status' and things that she has posted telling us about what's happening and how she's feeling in her everyday life. She talks about how she has been promoted in her job and we see that she shops in Tesco for food because she talks about how she is planning to make dinner for her mother which shows she's a caring person. 

On the left hand side we see an image of a motorbike, she tells us that she always uses public transport and she's fed up of it so her dream is to guy this motorbikes now she has passed her driving test. She mentions that her mother has offered to help pay for her to get it but she turned down this offer because she is determined to earn the money herself and pay for it, as there is great satisfaction gained from buying something that you've earned from your own hard work. 

Here we can see various status' that Natalie has posted. We discover that she really wants to go to Ibiza with her friends because she is a teenager and she will enjoy the fun clubbing atmosphere. She also says that her favourite drink is vodka and coke. Next we can see that the type of brands she is attracted to is the high class expensive type. She mentions how she likes working at H&M because of the discount, however she does really wish that she could shop in Paul's Boutique because this is a more expensive brand that she sees many artists wearing so she wishes she can afford clothes and bags like they can.

^ In this screen shot of Natalie's Facebook Wall, we can see that she has posted a status about how she has finally saved up to get the new iPhone 5, and she is really happy about this because now with new media convergence, this new iPhone enables one to have their phone and music player all on one device. This is typical of teenagers and young adults because most of them these days have smart phones.
Underneath that we can see that Natalie posted an embedded music video on to her Wall. This is of the song Just Stand Up by various female artists. She comments about the way she finds the song so inspirational and powerful yet it still fits into the theme of r&b and soul. Now we can tell that Natalie enjoys listening to moving inspirational songs that are in the genre of r&b and soul too.

It is possible to click on a page of Natalie's profile where it enables one to see many different things that she Likes, ranging from different artists, books, movies and athlete's. We can see that she mainly listens to main stream highly publicised artists such as Rihanna and Mariah Carey who are r&b and soul music artists. We can then see that she reads girly magazines about music. We also see a list of her favourite films and the athletes that she finds attractive.

This page on her profile is excellent because we get to learn more about Natalie's personally. She lets us in and talks about what she likes to do in her spare time which is listening to music, dancing, singing and art. We then see a list of inspirational people that she likes, all of which are women. She mentions world famous glorified women such as Emily Davidson and Marie Curie that have done amazing things to help out women of today. However she also talks about women who are closer to her heart like her mother and grandmother, this shows that she appreciates her family and looks up to them too.

Overall observing Natalie's profile in great detail has helped me to understand the type of person who likes the genre of music that we are going to recreate. It is important to be specific when targeting for a music video so the desired audience will be the first to watch it and will buy it. Natalie is the perfect example of a member from the target audience and understanding what they do with their lives on an every day basis is important so the advertising methods can be adapted to suit this audience so they will consume the information easily. For example, as see that Natalie often reads teenage r&b music magazines, it would be a good idea to put print adverts in these types of magazines so the audience can directly consume the information that they need to know about the artist. Also, we see that she loves her new iPhone 5 so it would be good to use some online advertisements too.