Original Artist Website – Emeli Sande Uses Her Website To Promote Her Brand Image & Songs By …

Who is Emeli Sande ...

The official Emeli Sande website is http://www.emelisande.com/

The way Emeli Sande’s website promotes her brand image and the songs she sings is as that she is a happy talented musician who is grateful of her fan base.
This comes across in different ways

This is noticed when the viewer first enter the website and positive reviews about her music and talent are seen from other artists from around the world, magazines and radio stations

This also noticed by the image of her just smiling on the left of the screen which is just a medium close up side shot of her, which sells her as herself the musician and nothing other.

After clicking on 'enter site' her current music video is shown from Youtube with options to change other music videos from her songs, taking up most of the screen which is promoting her music. Links (news, releases, live date, diary, shop & gallery) are then seen at the bottom after the video and the options of buying her music.

Also the pages of the links also promotes her as a musician who wants to sell her music to her fan and let them now whats going on about her on different ways.

I then went on to look at her social networking sites

She also uses her social networking sites to connect with her fans and other artists to help promote her music and brand image by keeping them updated with regular posts of what she is doing, backstage photographs and how her music is going as well as 'liking' and 'retweeting' other artists and fans posts.