Carol Vernallis is a theorist who studied editing and camerawork within music videos. Vernallis's theory revolves around 4 main concepts about the construction on music videos. These are:
- Narrative
- Editing
- Camera movement
- Diegesis
Editing and Camerawork are the two key concepts that we have studied. Her observations show that in music videos the footage is edited to the beat of the song. For example if the song has a 4/4 beat then the shot will change on every 4th beat, in order to match the song and make it look clean and rhythmic.
Vernallis also looked into continuity editing, this is where a system of cutting is used to maintain continuous and clear narrative action. She found that these rules of continuity editing are often broken in music videos as there is not normally a narrative or a full story being told in the song. Therefore no such continuity issues like the artist having to wear exactly the same costume, make up or hairstyle arise.
Vernallis saw that base tracks are always used to give the song an ordered structure to hold the song together. However, on top of this many obvious edits are used, such as jump cuts, wipes, fades, black outs and many more. They are used to draw attention to what is being screened and to engage the audience to make it exciting and aesthetically pleasing.
Vernallis also looked into continuity editing, this is where a system of cutting is used to maintain continuous and clear narrative action. She found that these rules of continuity editing are often broken in music videos as there is not normally a narrative or a full story being told in the song. Therefore no such continuity issues like the artist having to wear exactly the same costume, make up or hairstyle arise.
Vernallis saw that base tracks are always used to give the song an ordered structure to hold the song together. However, on top of this many obvious edits are used, such as jump cuts, wipes, fades, black outs and many more. They are used to draw attention to what is being screened and to engage the audience to make it exciting and aesthetically pleasing.
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