Evaluation - Question 4

Question 4

What have you learned from your audience feedback?

On Tuesday 18^th December 2012 the music video ‘Wonder’ was screened at the Screen on the Green. It was the first time the completed video has been seen by a large audience. The majority of the audience (who were all media students) are part of the target audience of the music video. The target audience of the music video are females who are in the age range of 16 to around late 30’s. So I have used this opportunity to ask a set of 6 questions to students who are part of the target audience for their feedback after the screening. Also I was able to see the audience’s reaction to the music video after the screening (click here to see blog).

Music Video - Feedback & My Response

The feedback was very similar and positive, along the lines of the interviewee feeling some inspiration, encouragement and empowerment. I am happy that the video has created these feelings for the audiences as this is something I wanted the video to show as it is something I felt that the target audience could identify and relate to, which I have learnt they did.

It was said that there was great mise-en-scene in the music video, which also contributed to creation of the feeling / meaning the audience made while watching the video. This tells me that audiences look at these things so they can relate to the video. Antonia was able to notice the recurring basetracks that was seen during the chorus, saying it also creates consistency in the video with the red things, telling me that the target audience look for consistency in music videos.

different mise-en-scene seen in the music video

People felt that there was something missing in the video. It was suggest that there should have been extra people in the video or even something more related to the performance, as dancing was suggested by Christabell. From this I have learnt that that audiences also look for things that they would like to see in the music video which can help them relate / feel more connected to what they have interpreting from the music  video. Furthermore it was said by Christabell that the changes that were made from the rough cut was a improvement because it didn't create the feeling or mood that suited the genre of music (soul) or the message of the song, which also supports what I have learnt about audiences (especially females) that they unintentionally look for things that they can relate to and has meaning to them.

The structure of the music video which was disjuncture was noticed, however it was mentioned as amplification and illustration. This I can understand because based on what I have learnt from the audiences and their feedback the word ‘wonder’ has different meanings to people and as the performance was strong and conveyed emotion people could of felt this to be amplifying the lyrics of the song (amplification) which consist of the word ‘wonder’ in the lyrics, also different sources of lights were seen in the music video: the sun, candles and a lantern and the word wonder could mean light to people so this could of caused illustration.

different lights seen in the music video

Overall the interviewee’s said that the music video was good and it fitted the song and the genre of soul also they liked the fact that an emotional connection was / could have been made, telling me that that audiences uses there emotions to judge the video.

My response is that by judging the overall audience’s reaction, response and feedback to the music video, I can say that I think I have created a successful product to the chosen target audience (females age 16 to late 30's) correctly as there were little negative comments. Also if I had a chance to recreate the music video I would defiantly consider adding people / extras to the music video as people strongly felt that this was what was missing in the music video.

On Wednesday 16 January 2013 I finished creating the ancillary products (digipak and magazine advertisement) for the main product (the music video). I got feedback by a member or the target audience and feedback from a member of the wider audience by asking them 6 specific questions that I have created earlier on, based on the digipak and magazine advertisement.

Ancillary Products - Feedback & My Response

From the feedback I have learnt that the both interviewee’s were able to notice more then 3 different links. This lets me know that I have been successful at creating visual links between the main product and its ancillary products, meaning that I have picked out correct visual links that the target audience and the wider audience will notice in all products.

Antonia has mentioned she would buy the products by the new artist as it gives vibes of other artists which she can relate to such as Adele & Alicia Keys. This also suggests that audiences are more likely to purchase an item if they can relate to them also Adele’s debut album is something I looked into when doing research into debut albums.

Adele's debut album front cover

Based on the feedback of question 3 & 4 I would consider changing the background of the ancillary products as it come across a very formal, making the audience think the musical genre is classical and the artist being lonely because of the white background, however Antonia did mention it as being a link to the music video as the artist was alone making the viewer only look at the artist, which I think is good because it is doing the job of promoting the artist
 Furthermore reflecting on the feedback given by Chris he did mention the idea of making the background all music notes or less plain, I do I agree with this but I think if I was to create the ancillary products again with the new idea of the background it could draw attention away from the artist, which I wouldn’t want to do as the whole point is to promote a new artist and the music. Both interviewee’s have said the digipak promotes the artist well as all you can see pretty music is Athena’s face everywhere.

Chris's idea for the background of the ancillary products

My overall response is that the ancillary products is successful at promoting the new artist and her music based on the feedback, links will with the music video and that it suits the target audience as heard previously, but not so much the male wider audience as Chris has mentioned that the musical genre of soul is something that he doesn't / wouldn't really listen to.