Evaluation - Question 2

Question 2
How effective is the combination of the main product and ancillary texts?

While watching the music video that Group 22 has created at home, I decided to look for things which were recurring and very visually noticeable (click here to see blog). I have decided that the things which I found were visually noticeable and recurring that I also think the target audience will notice too were the artist's face (which is the most important), music notes, red dress, the artists face and the artist hair style (fringe). So I have decided that these will be the clear visual links seen in the ancillary products in relation to the music video, as in order for the ancillary products (magazine advertisement and digipak) to be successful there has to be clear visual links with an effective combination between all products I have created.

In this Prezi presentation I have shown the aspects / clips of the music video of where the visual links come from in the digipak and magazine advertisement.

“A successful music video will make clear visual links between it and its ancillary products”, after creating the Prezi (above) I am 100% sure that there are clear visual links between the music video and its promotional package, therefore I feel the combination of the main product and the ancillary texts (promotional package) are successful.

A way I have achieved creating many visual links between all products, is that on all the products I have decided to show the same artist in the same dress, hair style and make up she is seen in the main basetracks seen in the music video. This way the artist is easy to recognise as the purpose of the ancillary products is to help promote the artist and her products, so her products are bought and money is made.

The audience can recognise the visual links because the visual links that I have used are very visually recurring in the music video so it would be hard to miss, also I have chosen links which can easily be recognised in the music video.

Here is the answers from question 2 when asking feedback from a target audience and a wider audience for the ancillary products.

In the short video above both the target audience and wider audience were able to notice more than 3 visual links, which supports what I have typed above.
So based on the short video above I do think the target audience will notice and react to the visual links positively as the links have no negative connotations or negative links to the main product.

The Prezi below shows the links also within the ancillary products.

The visual links within the ancillary products (digipak and magazine advertisement) show the consistency within each product, showing the viewers / audiences that the products are linked and they are promoting the same thing which is the artist 'Athena', making it in my opinion an effective and successful promotional package with the combination of the main product the music video.