Saturday, 12 January 2013

Production of Ancillary Products - Lesson 2

In lesson (11/01/13) I have finished creating the outside panels for the digipak. While doing this I have made sure that I have made screenshots of the process and feedback from the target audience class members.

The first thing I did when I started working on the digipak was to blur the lines and the outside of the image on the front cover panel. I have done this by using the blur tool.


When I asked for feedback and opinions by the girls in the class who fit the target audience they all responded and suggested that I should make the colour of the lips and the dress a darker red, as they said it was a bit orange. So adjusted the levels of the lips and dress on the image on the front cover panel and make it a bit more darker red.

  
I then went on to manipulating the image on the back cover of the outside panel. As it is considered to having an image on the back cover of a debut album, I have done my research and found debut albums of artist (including one in the genre of soul) who do have images on the back of their debut album (click here to see blog).
At first to make the dress a darker red similar to the red seen on the dress on the outside panels I have used the quick selection tool to select the areas of the dress, and then I have adjusted the levels. However this did not produce the same colour of red of the lips and dress seen on the front cover panel. I also adjusted the shadows / highlights and the brightness / contrast to see it the same type of red was produced, but that didn’t work either.
So I decided to use the colour picker and picked the colour seen on the lips of the image on the front cover panel. Then I used the paint brush to paint over the lips and dress of the image on the back cover panel (doing this both on different layers), after I adjusted the capacity of the image, to the point where the details of the original image can be seen but with the new colour that I have painted on.

Here is one of the finished image manipulations. The viewer can see that the changes that I have done using Photoshop are:

AFTER                                                                        BEFORE
1. The dress is a different / darker red
2. The lips are red
3. Different Background
4. The image is smaller
5. The skin tone is a bit darker
6. The hair is a bit darker and shinier


To create the spine I have used the rectangle tool and used the same colour that I have picked (from the lips) for the colour of the spine / shape.
After doing that I decided to move on to creating the text. As I plan to do all the outside panel text on Photoshop Elements and the inside panel text to be done using Quark Xpress. I used the text tool and the font I choose based on my research of text on the soul genre (click here to see blog) Trojan Pro to create the artist name ‘ATHENA’.


Then I decided to create the banner / underline under the artists name before I went on to the track listing and the album title, so that I would be able to sort out the spacing properly and the size of the text for the artist name (as the artists name should be the largest seen font on the digipak) on the front cover panel, as spacing and layout was something I should be aware of and to keep in consideration when I was given feedback from my teacher.
I opened the image I took of a music sheet that I took at home on Photoshop and cropped out one line of notes. I also made the image black and white, and adjusted the levels. Then I placed it on the cover and rearranged the sizing of the artist name and the image so they fitted together and they weren’t squashed, after I did the text for the album title.


After, I went on to creating the text for the track list. I decided that as I will be moving the names of the track list around so that I would be able to make the image seem as if the artist is leaning against her track list like a will, I made each song title an individual layer.
At first while doing the track list I was using the font I planned to used, which is written on the mock up Courier New. However when I as for Rebecca’s (teachers) feedback on how my digipak was looking so far she said the she felt that the two font put together (Trojan Pro & Courier New) did not fit together as the where sending different messages, as one font was more formal than the other. So based on her feedback I decided that I would change the font to Trojan Pro to see how it looks like and when I got feedback from other people they said it was much better with the track listing text to be the same as the text seen on the front cover panel.

 

After finishing typing the text for the track list, I used the margins / rules on Photoshop to help me layout the track listing, so that the layout of the track listing was not squashed, so that there was equal amount of spacing between each song title layer and that it seem as if the image of the artist was leaning on the track list.


Then I created the text for the spine, also using the text tool and the same font as everything else), based on the feedback I got (changed the layout of the text) and in the right direction that I seen the text done on really digipaks.


Before I want onto creating the promotional sticker, I checked on a real digipak to make sure that a different more formal font is used for a promotional sticker. So based on the Mariah Carey digipak ‘Memoirs of an imperfect angle’, I have gone with using a gold promotional sticker as it will stand out the most against the white and it is a colour which people normal consider as something special. Also I decided to use the formal font Ariel and white font.
To create the promotional sticker I used the shape tool and the text tool.
The barcode that I have used on the digipak back cover panel I have taken from resources template folder from the college’s network in media. To get the record labels logo (Universal Music Group as it was chosen during the pitch as similar artist are signed to this label) I have had to search got it on Google and then put it on Photoshop to add it to the digipak. The text for the additional information I have used the text tool to produce and I have used real digipaks additional information to help me produce the additional information that I have made.

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