Class discussion Summary
In lesson, we went through some ideas about digi packs and the codes and conventions.
They are a supporting product which help promote the actual product. It is a additional media text which works together to act as material which will promote the artist.
The outer sides of the digipak should
include:
- Artist name
- Production info (copyright, year of production, record
label etc.)
- Professional sticker
- Track
listing
To be included on the inside of the digipak
is:
- Graphic design - Visual
style
- Repeat of Track List in more detail
- Acknowledgements
The appropriate
advertisement should include:
- Artist Name
- Album
Title
- Tour Dates
- Release Date
-
Record Label Name / Logo
- Official Website
- Images of Digipak / Album
Artwork
.A digipack is extremly important, it helps promote the artist and get them known. For a digipack to not follow these conventions would mean that the artist may get promoted negatively.
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