While looking at advertisements from soul artists, I noticed that many of the advertisements had reviews. So I had decided to add reviews on the advertisement I am creating.
I had done research into the original artists reviews for music.
So this way I can get the right type of review from a media platform that review, listen and recommend the genre of soul music to there audience. As it is suited for them and relates to the new artists audience.
After doing the research and looking into reviews for Emeli Sande's music (original artist), I have decided for the advertisement I am creating for Athena I will show a review from The Guardian. As the audience of The Guardian newspaper is similar to the audience of Athena's music and they do reviews for other soul music artists.
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