This digipak consits of 4 panels, it's kept very simple. It follows the conventions of having no more then three colours. Black and white with the intials in red and unique font. The iconic red is eye catching becuase it's implying that there is more to the exteria. And lures people by catching their attention. A digipak plays the role of establishing the artist as a regonsiable brand and to create familiraty with its audience it does this through the medium close up of Alicia Keys is used effectivley becuase the way she poses shows her to be domenering and powerful. All most like we have to follow her command 'buy my album'. In addition its typical of her genre of soul and r&B. For those who do not know her can see her properly and will be able to identify her with her other albms. For loyal fans they see her in a new perspective becuase normally Keys will have a progative image of her used to be seen through the 'male gaze.' However it allows new fans to see one of her charatistics. The back panel has what you would typically find; barcode, song list, small print and logos of production companies. With the digipaks fans are giving poster of Alicia Keys. This rewards her loyal fans and creates interst of those who dont know her.
INSIDE PANELS
The inside panels have the absens of text apart from her intials which this time is in glod, giving the meaning of it being preiouse and almost making the audeince think its a prize for them supporting her and her music. The image on the right side refelects her to being a role model as she is pretty and strong woman.
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