Overall:
This is a picture of Beyonce's digipak. As we can see, overall, it is following theconventions of a digipak. It contains different pictures of her in order to familiarise the audience with her. The second and the third panel have close-up/ medium close ups of the artist. This is very conventional as the purpose of a digipak is to mainly promote the artist; therefore for clear pictures to be used is useful.
Furthermore, we can see that the main colours used in this digipack are black and golds/browns which are not necessarily associated with feminity or masculinity therefore maing it relevant to both genders.
The font used is also very simple, this is very significant as a clear font will not only make your overall product look a lot more professional, but it will also make it a lot more easier for the audience to read through.
Relating it to my digipak:
Although my digipack wont be using the same colour scheme, font or style ( as mine is a four panel and this is a six panel) i will also be following these conventions as this is what the audience would expect and so therefore to include things such a close up picture of Athena ( our artist ), i will also be using a colour scheme that will be visually linked to our music video. This digipak also relates to mine as i will also be using a clear font in order to make my audience be a lot more willing to read the information provided and to also make it a lor more clear.
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