Sunday, 25 November 2012

Athena's (Artist) Image & Branding

After watching the footage that has have filmed and the rough cut’s that has been made, I noticed that the recurring thing in all the videos is that the performer ‘Athena’ always has her hair in different styles but always with her fringe out.


So this is something that she can be recognised by, as many artists have their own thing they are recognised by see previous blog click here

I also think that part of Athena’s image and brand is her style of clothing.
Here style of clothing is stylish but yet casual and smart (but nothing which goes over the top), with her hair and make up. This also allows other girls and her audience to relate to her, as the things she wears and her style came be copied by other, but still be noticed as her style.

clothing that was chosen / planned last minute, due to the change in the performer, that the performer is to wear music video Wonder. Each outfit will be based on the basetrack and location that as a group we have planned.
Also she is an artist who respects her fans, audiences and music in general so she has a positive public image, which allows little girls to look up to her and having parents like her as their children can listen to her music as it also sends a positive message and meaning across.

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