AMBER - What I got out of the Chat with Chris

From our chat with Chris, I got a lot out of it which has helped me understand Emeli's style better. I took this opportunity to ask him questions, such as what would he expect to see in one of her videos and also a music video for the soul/r&b genre. This helped us a lot because as he knows Emeli personally, he was be able to give us a better insight to the kind of things she likes and what she would typically put into a music video.
He told us the Emeli "like things different", she doesn't like to follow the typical conventions of a music video and she likes to do things that the viewer wouldn't expect. This was good to know so now we have realised that we shouldn't strictly follow the forms, we should think outside of the box and break the conventions.
He also told us that Emeli's lyrics are very emotive and powerful, they mean a lot to her and her music videos reflect her sentimental values. Therefore this has helped us to realise that we need to all think about what the word 'Wonder' means to each of us and incorporate  this into our video so that we can make it personal as well as meaningful and interesting.

As part of Chris' job role, he helps promote Emeli; therefore he knows a lot about promotion techniques which we asked him about. He said an excellent way is through new media, especially social networking sites such as Facebook and Twitter. This is a direct way to hit the target audience and we will consider these promotional methods when it comes to promoting our original artist who is similar to Emeli Sande.

Chris also reiterated to us the importance of good footage, he told us that we must have precise framing for the shots to look good. Chris mentioned that our ideas for locations were good and that we need to be careful with lighting whilst we are filming; which shouldn't really be a problem for us as we plan to film most of our footage in an interior environment. So if we decide to film some of our footage outside we will be extra careful with lighting!