AMBER - Further Audience Research 1

Interview:

Interviewee:

Here I have interviewed a member of our main target audience, Miss Jodie Gravett aged 18. 

Being a female in the desired age range of 16-24, her ideas were very important to me as I feel it is key to consider what people in our target audience think and feel should be in a music video.

I asked 3 simple questions; What would you expect to see in an Emeli Sande video? What would you expect to see in a r&b/soul music video? What does the word Wonder mean to you?
All of Jodie's answers were very clear, she states that she expects simplicity and the focus of the video is on the artist and the meaning of the lyrics.