Research- Previous student video

There are a lot of previous student videos to look through however the one i mostly enjoyed was 'Howl' by Florence and the Machine by Poppy, Mustafa, Nick and Charon.

I believe that the intended audience for their video was mainly women aged between 16-23 with similar interests. The genre of this song is Indie/Pop and their Narrative structure is 'Disjuncture'

Click here for 'Howl' music video

The Media language that has been focused on is "Hunted" we can see this has been amplified because of the scene where the main character is running through a forest looking back.


From the Picture above we can see that they have used green screen very effectively, this is a very good strength because it's difficuly to get the positioning right.

They also had very good lighting, in some scenes high key lighting was used( e.g: forest )
and in other scenes low key lighting was used to depict a mysterious atmosphere.