In this blog I will be discussing about the music industry in 2012. It will be about record labels, where the music industry is heading, audiences and why music videos and the music industry is important.
Audiences are targeted in music videos thought the way the performers in the video is dressed and is acting in the video as well as the setting the music video is filmed in so the audience can relate to the music video.
There are 3 record
labels that dominate the music industry and they are Universal Music Group, Sony Music Entertainment & Warner Music
Group – the ‘Big 3’.
In the past the major
labels that dominated the music industry started off as the ‘Big 6’, they were
EMI, CBS, BMG, PolyGram, WEA and MCA. Then Sony bought CBS Recording in 1987
and it changed to Sony Music and in 1998 PolyGram merged into Universal Music
Group which were formerly MCA making the ‘Big 6’ the ‘Big 5’. The in the ‘Big 5’
became the ‘Big 4’ which were Universal Music Group, Sony (BMG Music Entertainment),
EMI Group & Warner Music Group. This has now become the ‘Big 3’ after EMI
Group was sold earlier this year.
The companies that
own the 3 big labels are conglomerate companies that specialise in more the one
thing and they are Universal Studios, Sony and Time Warner.
The music industry is
heading down because as technology has developed it has become easy for people
to download music illegally and free on different media platforms e.g. phones
on different formats e.g. mp3 resulting to the music industries not making as
much money as they use to in the past. Even with sites such as itunes (apple) which allows legal downloading illegal downloads is more common. But now artists are being offered 360 deal which allows them to make money not just from selling their music but from things like their concerts and shows.
The role music videos
play in the 21st century is to help encourage people to help buy the
song / album (music) so money can be made. It also means there are more chances
of the song being played for example on TV music channels MTV, 4Music … and YouTube.
Audiences are targeted in music videos thought the way the performers in the video is dressed and is acting in the video as well as the setting the music video is filmed in so the audience can relate to the music video.
Music videos are
important to the music industry because with people being able to consume music
illegally and free they need ways to make audiences to relate to the artist or
song making them want to by the music so money is made.
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