AMBER - Summer work analysis - The weaknesses

THE WEAKNESSES OF OUR BRITNEY SPEAR'S REMAKE. 

After carefully analysing our 'Hit Me Baby one More Time' music video remake, I have noticed some technically weaknesses here. For example, we did not film enough base tracks. A base track is where the performer sings the whole song from one place and the camera stays there and films the whole thing. When we watch existing music videos there are a number of different shots we see but we always go back to seeing shots from the same angle and perspective. Therefore it is needed for the performer to be filmed singing the whole song many times from different angles in order to be able to use different shots to make it more interesting for the viewer. This is why when professionals make music videos they can film anywhere between 5 - 30 different base tracks because there needs to be many different shots on the screen for the viewers aesthetic pleasure. 

During our production of this remake video, we only filmed one main base track of Jayne in the corridor which was a disadvantage to us because when it came to editing we always had to flick back to the same track of Jayne in the corridor at the same angle and same distance which became quite boring. We could have made it more interesting by using different angles and distances away from her. I have learnt that it is important to be adventurous with the camera work and to film lots of different base tracks from different angles so when it comes to the editing we have lots of different exciting images to use on screen. 

During the filming of the video remake, I have noticed that some of the camera work is a bit shaky, which was a disadvantage to us because it feels amateur and slightly ruins the viewing. We decided against using a tripod because it is important not to become reliant on them and in professional videos they barely ever use tripods and there should be lots of moving camera work. Therefore I feel that accurate camera work is an important technical skill that needs to be highly focused on. 

In the postproduction of the video remake, again because there was not enough footage some of the video seems quite repetitive. I can see that there needs to be improvement in cutting to the beat of the song during the editing because some of the cuts don't match up and seem quite unneeded. For example, at 0.07 seconds we see an image of a blonde girl appear on screen that lasts for less than half a second that was not necessary to be there and that cut was too fast so it did not fit with the beat so it looked wrong. 

These weaknesses leave us with room for improvement and now I will take on board all the things that could be better so during the production and postproduction of our actual music video for the A2 coursework, I will be able to improve my skills and I will know what needs to be done to make it look better. This remake task was very important and I am grateful that I took part in it because it was a valuable experience to learn key skills of music video production as this is very different to the skills that I leant last year with the film production.